Ease Live to Showcase Interactive AI-Powered Viewing and Advertising Experiences at NAB 2025

Kjetil Horneland

CEO

Monday, March 31, 2025

Bergen, Norway – 17th of March 2025:

Ease Live, an Evertz company and leader in interactive technology, will showcase its latest advancements in AI-powered, interactive sports experiences at NAB Show 2025 in Las Vegas April 5-9. The company will highlight how its interactive solutions enable sports leagues, broadcasters, and streaming platforms to enhance fan engagement and unlock new monetization opportunities through on-stream contextual ads, especially at critical points during live sporting events.

At NAB 2025, Ease Live will show how its solutions are already enabling content owners and rightsholders to tap new revenue sources and personalize fan experiences, demonstrating basketball, hockey, baseball, football, soccer and tennis packages developed for the world’s leading sports and media organizations. By seamlessly integrating branded sponsorships and targeted on-stream ads within Ease Live’s interactive graphical overlays, live sports providers can trigger AI-powered, contextual ad placements – including sponsorship of key game moments such as goals, touchdowns, or three-pointers. Ease Live is also introducing entertainment packages for reality TV, talent competitions and other programming.

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The convergence of AI and interactivity is unlocking an entirely new era of advertising and viewer engagement. With AI-powered content and contextual ad capabilities, sports organizations, broadcasters and streaming services can automate the delivery of personalized, real-time fan experiences, driving audience participation and new revenue streams. Our solutions enable AI-driven automation to pinpoint the game moments that get replayed and remembered – and pair these with on-stream sponsorship and advertising to create completely new on-stream ad inventory across the screens.

Kjetil Horneland

CEO

Ease Live

Customers meeting Ease Live at the show will also get the opportunity to learn how it is now able to support contextual advertising on Apple TV and Roku apps through Google Ad Manager (GAM), so that content can now be monetised across any over-the-top (OTT) platform. The company’s interactive overlays support real time hyper-targeted advertising and sponsorship activation across connected TVs, smartphones, tablets, and game consoles.

In addition, Ease Live will highlight the leading AI capabilities that can be  plugged into data workflows via automation tools designed to simplify and accelerate the deployment of interactive overlays on any device. The Ease Live platform’s AI capabilities also streamline the integration of automatically generated real-time stats, audience polls, trivia, instant replays, in-game sponsorships and more into live broadcasts through interactive graphical overlays. This AI-powered automation enables broadcasters and streamers to generate on-stream contextual advertising and real-time content such as 1,000+ quiz questions, enough team and player facts to satisfy any fan, or betting information like game data or odds surfaced on top of the stream.

Ease Live’s graphical overlays are redefining how broadcasters and advertisers reach audiences. Key features of its AI-powered interactive capabilities being demonstrated at NAB Show 2025 include:

  • AI-Driven Contextual Advertising: Dynamic ad placements that sync with live-action moments, enabling real-time sponsorships and personalized targeting.

  • Automated Interactive Overlays: AI-powered tools simplify the deployment of graphics for live sports, including fan votes, data, facts, on-demand video, and gamification features.

  • Seamless Integration Across Platforms: Support for web, mobile, and connected TV platforms, ensuring scalable, multi-device interactivity.

  • Increased Viewer Engagement: Sports leagues and broadcasters leveraging Ease Live have seen audience interaction rates surpass 70%, with viewer watch times increasing by 30+%.

  • Scalable Monetization Solutions: New ad formats, including in-stream display ads and sponsorships, designed to maximize revenue without disrupting the viewing experience.

Ease Live will also showcase its ability to launch its interactive platform globally in just weeks with minimal operational costs, providing widescale instant access to second screen apps via QR codes that enable viewers watching broadcasts to tap into interactive content on mobile devices. It has forged major interactive TV technology partnerships with top-tier sports organizations and rightsholders, including ATP, Gotham Sports Network, Spain’s La Liga, France’s M6+, and Austrian broadcaster Servus TV, a Red Bull Media House company.

Ease Live will offer live demonstrations of its latest innovations at NAB 2025. To learn more about how its interactive solutions are driving next-generation viewer engagement and advertising effectiveness contact hello@easelive.tv.

About Ease Live

Ease Live, an Evertz company, is an award-winning interactive graphics platform, powering the largest sports leagues, broadcasters and streaming services worldwide. Every day, the Ease Live Platform distributes digital overlays to millions of end users on web, mobile and connected devices, enabling content owners to deliver audience engagement and targeted interactive content at scale. Ease Live enables the ultimate viewing experience for the next generation viewer across connected devices.

For media interviews at NAB 2025, please contact:David Bramley, Hugh Filman, Azhar UddinPlatform CommunicationsEase_Live@platformcomms.com